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Experts Say 2026 Will Reward Discipline, Not Scale, in India’s D2C Sector

admin — Tue, 06 Jan 2026 12:12:00 +0000

Saumyangi Yadav, Entrepreneur India Jan 6, 2026 After years of rapid growth and a sharp reset, India’s direct-to-consumer (D2C) sector is expected to settle into a more balanced phase. The period of easy funding, aggressive customer acquisition and scale-at-all-costs expansion is clearly over, experts suggest. Now, what lies ahead in 2026 is a shift towards […]

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Facebook: Log In or Out?

Devangshu Dutta — Fri, 16 Jul 2010 03:46:33 +0000

In marketing as in life, it is all about timing. Retailwire recently asked whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it? I believe it's horses for courses. [More...]

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Customer segmentation – Learning from the Vedas

Devangshu Dutta — Wed, 22 Apr 2009 19:12:37 +0000

Michael Fassnacht raises pertinent questions about the traditional marketing hypothesis that the better we segment consumers, the better we know what is relevant and the better we can market to them. In fact, for the last few years "mass customization" and "a consumer segment of one" have been fashionable phrases thrown about in marketing circles.

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User Customization of E-commerce Websites

Devangshu Dutta — Thu, 19 Feb 2009 06:47:43 +0000

My rule for e-commerce web-page customization is simple: it has to drive simplification of the shopping experience. Changing skins, page layout, and other cosmetic stuff may keep novelty-seekers happy (for some time, that is), but the average user will find that it is just another thing too many on the already over-full to-do list.

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The Brave New (Old) World

Devangshu Dutta — Wed, 11 Oct 2000 05:30:16 +0000

Over the past few years, the Internet has been revolutionising the way we interact with each other, as individuals, as companies or corporate entities, providing a mass of information keeps growing with no end in sight. Surely, as many pundits forecast, the Internet should bring an end to intermediation of any sort. Well, yes. And no.

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