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Reactions to ‘Numbers and Stories’

Devangshu Dutta — Wed, 16 Dec 2009 03:31:03 +0000

Following on our article ("Numbers and Stories", 23 November 2009), our friends at Retailwire.com thought it would be interesting to run a poll to ask the Retailwire community what they thought about retailers using research (or not). The original discussion is here on Retailwire, but we've reproduced the comments at the poll results as they stand today (16 December 2009). The poll's short answer is "no"; only 15% of the respondents felt that companies are "good" in using research, at their best. Should we blame the companies, or the researchers? The comments seem to suggest that the blame needs to be shared. [More...]

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Numbers and Stories

Devangshu Dutta — Mon, 23 Nov 2009 12:06:05 +0000

Apparently a letter to the editor of the National Observer (London) as far back as 1891 complained: “there are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third and most aggravated is statistics.” (Mark Twain famously paraphrased this in his autobiography as “lies, damned lies and statistics”.) Here is my definition of research and its output, and how it can be useful...

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DIG To Find Hidden Gold

Devangshu Dutta — Tue, 16 Oct 2007 18:24:30 +0000

"Why didn't we think of that?" In the midst of extensive research and in-depth analyses, basic insights can go unnoticed. Attention to stuff that is not so obvious to competition can lead to brilliant success such as Sony's growth through innovative products that met unexpressed consumer needs.

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