Swiggy Instamart Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Taking the road less travelled

admin — Fri, 06 Feb 2026 08:03:00 +0000

Anees Hussain and Kartikay Kashyap, Financial Express / Brand Wagon 6 February 2026 Swiggy Instamart’s Noice has consciously rejected every aesthetic that defines platform house brands. Its visual identity doesn’t sport minimalist colours or whites, no clean sans-serif, no ‘discount alternative’ signalling. Instead it uses Indian truck art inspired design with neon colours and bold […]

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BRND.ME plans India IPO as quick-commerce private labels close in

admin — Mon, 02 Feb 2026 16:53:00 +0000

Sakshi Sadashiv, MINT Bengaluru, 02 Feb 2026 BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO. Despite the rise of private labels from quick-commerce giants such as Swiggy […]

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Instamart’s Offline Experiment

admin — Mon, 29 Dec 2025 09:46:50 +0000

Yash Bhatia, Impact Magazine 29 December 2025 App, Tap, Pay and Zoom it’s delivered – that is Quick commerce for you. And in India, the narrative has so far been defined by speed, scale, high SKU counts, and the dominance of dark stores. Last week, however, Instamart nudged that model by opening an experiential store […]

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Mukesh Ambani’s Reliance battles mom-and-pop stores for India’s shoppers

admin — Tue, 18 Nov 2025 12:04:00 +0000

Chris Kay, Krishn Kaushik and Andrea Rodrigues in Mumbai Nov 18 2025 Just before dawn, Kashif Sameer joins dozens of couriers zipping across Mumbai to deliver items stocked in a basement of a shopping mall run by Reliance Industries. “I make between 20 and 30 deliveries in a day,” said the 25-year-old, who had just […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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ITC Foods to ride q-comm wave with fresh pack foray

admin — Mon, 15 Sep 2025 07:09:31 +0000

Shabori Das & Sagar Malviya, Economic Times 15 September 2025 ITC Foods is making a strategic entry into fresh packaged foods including short shelf-life cookies, cakes, and chapatis, among others, part of its broader aim to ride the surge in quick commerce demand, said Hemant Malik, chief executive of the food division of ITC. The […]

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Q-comm ad rates climb 50% in a year

admin — Fri, 05 Sep 2025 07:05:00 +0000

Pooja Yadav, Exchange4Media 4 September 2025 Quick commerce today is no longer just about delivering groceries in 10 minutes. It has emerged as one of India’s most coveted retail media channels, where brands are willing to pay a steep premium for visibility. If FY25 was about building scale, FY26 is definitely shaping up to be […]

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Swiggy Looks to Secure Workplace Meals with DeskEats & Corporate Rewards Launch

admin — Tue, 05 Aug 2025 14:27:00 +0000

Aakriti Bansal, Medianama August 5, 2025 MediaNama’s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employees’ daily routines. More repetition leads to more orders, stronger […]

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Shiprocket Unveils Shunya AI: What The E-Commerce AI Shift Means for MSMEs

admin — Wed, 16 Jul 2025 07:34:00 +0000

Prabhanu Kumar Das, Medianama 16 July 2025 E-commerce logistics platform Shiprocket announced the launch of Shunya.ai, a sovereign AI model developed in India to support the country’s Micro, Small and Medium Enterprises (MSMEs), on July 11. The company claims that it is India’s first multimodal AI stack, built in partnership with US-based Ultrasafe Inc. This […]

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