segmentation Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

admin — Sun, 01 Mar 2026 10:38:00 +0000

Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

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India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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Mid-sized global restaurant chains find Indian market palatable

admin — Mon, 19 Aug 2024 12:43:00 +0000

Recent months have seen several mid-sized global cafes and restaurant brands enter the Indian market or negotiate with local partners. Brands such as Le Pain Quotidien and Laduree are strategically investing in select cities to remain profitable, focusing on niche markets and introducing diverse cuisines.

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Growth gets thinner for Zara as competition grows in size

admin — Mon, 20 May 2024 07:42:50 +0000

Zara has been a runaway success since its arrival in the country more than a decade ago but after initially doubling sales every two years, the brand's rate of expansion had come down in the past few years.

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Inditex to launch Bershka and Zara Home in India this year

admin — Mon, 15 Apr 2024 05:46:00 +0000

Sagar Malviya, Economic Times Mumbai, 15 April 2024 Spanish fashion company Inditex said it will launch youth clothing brand Bershka and Zara Home in India this year. “Bershka will open its first store in Mumbai Palladium, and Zara Home will open in Bangalore,” it said in its latest annual report. Inditex had launched fast fashion […]

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Flipkart is Looking Beyond National Brands to Drive Growth

admin — Mon, 13 Mar 2023 17:55:00 +0000

E-tailer Flipkart has been listing local/regional food & FMCG brands and making them more readily available in cities where their recall value is high.

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What Is Behind Reliance Retail’s Expansion Spree

admin — Fri, 08 Jul 2022 15:33:00 +0000

Reliance recently partnered with GAP to bring the luxury brand to India. Reliance has also brought home some 35 international brands. Let's explore the growth strategy of Reliance Retail.

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Wake-up call: Mattress market heats up

admin — Thu, 24 Mar 2022 09:21:00 +0000

Direct-to-consumer (D2C) brands are fluffing up the Indian mattress category with promises of lower prices, mattress-in-a-box convenience, 10-year warranty and 100-day trials.

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Aditya Birla Group Bets Big On Ethnic Wear

admin — Wed, 21 Apr 2021 16:02:00 +0000

ABFRL’s fourth deal in the Indian ethnic wear space was a minority stake in Tarun Tahiliani’s label. Its growing portfolio in the space signals its ambition, but the real work has just started.

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Retail 2.019: Navigating by Customer Experience

Devangshu Dutta — Wed, 19 Dec 2018 18:49:47 +0000

2016 was marked by the shock of demonetization, and 2017 by the pains of GST implementation, 2018 highlighted two threads – the obvious convergence of the online and offline world that had been ignored for far too long, and the interest of foreign capital in India’s consumer world. What next?

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