processed food Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Why Reliance is betting on legacy regional brands to build its FMCG empire

admin — Sat, 07 Mar 2026 13:41:00 +0000

Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail […]

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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ITC Foods to ride q-comm wave with fresh pack foray

admin — Mon, 15 Sep 2025 07:09:31 +0000

Shabori Das & Sagar Malviya, Economic Times 15 September 2025 ITC Foods is making a strategic entry into fresh packaged foods including short shelf-life cookies, cakes, and chapatis, among others, part of its broader aim to ride the surge in quick commerce demand, said Hemant Malik, chief executive of the food division of ITC. The […]

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Bournvita taps influencers to promote healthier sugar levels – but is it enough to sway consumers?

admin — Wed, 05 Mar 2025 14:23:00 +0000

Nisha Qureshi, Afaqs 5 March 2025 Bournvita, a chocolate-flavoured malt drink produced by Cadbury under Mondelez, is a household name in India. Marketed as a health drink that supports children’s growth and development, it holds a 15-16% share in the Indian health food drink sector, second only to Horlicks, which dominates with nearly 50%. Its […]

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Bitter truth behind food ads: Will stricter regulations finally hold brands accountable?

admin — Tue, 04 Mar 2025 13:33:00 +0000

Kashmeera Sambamurthy, Storyboard18 4 March 2025 A growing number of health advocates and industry watchdogs in India are raising concerns over misleading food advertisements, challenging brands on their claims and pushing for stricter regulations in an industry where marketing often outpaces oversight. Recently, lifestyle guru Luke Coutinho called out quick-commerce platform Zepto over what he […]

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India’s e-commerce battlefield gets ready for bloody wars

admin — Thu, 14 Nov 2024 07:06:00 +0000

Economic Times 14 November 2024 The Swiggy IPO is making news for being the most successful in a decade in its category. The food and grocery delivery firm yesterday listed at a 5.6% premium to its IPO price of Rs 390, making it the first company with an issue size of over Rs 10,000 crore […]

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Inside the lucrative world of soft-drink bottling

admin — Mon, 16 Sep 2024 09:18:00 +0000

Experts say there is a larger trend of consumer giants spinning off their units to optimise their balance sheets, go asset-light and focus on their core brands and business models.

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Pinch of Sugar

admin — Mon, 08 Jul 2024 07:18:00 +0000

Sharleen D’Souza, Business Standard Mumbai, 7 July 2024 In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while […]

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