price comparison Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Reliance Consumer to enter iced tea market with Brew House relaunch

admin — Fri, 30 Jan 2026 07:57:29 +0000

Vashnavi Kasthuril, MINT Mumbai, 30 January 2026 Reliance Consumer Products Ltd (RCPL) plans to enter the bottled iced tea market this coming summer with the relaunch of “Brew House”, three people close to the development told Mint. The people added that the brand—for which the company received approval on 23 July 2025, according to the […]

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India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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Reliance-fuelled Campa’s rise has cola makers splurging on marketing

admin — Mon, 28 Oct 2024 06:48:00 +0000

Nisha Qureshi, Afaqs 28 Oct 2024 Reliance Industries last year made a strategic move into the soft drink sector by acquiring the iconic carbonated beverage brand ‘Campa Cola,’ which gained prominence in the 80s and 90s. The conglomerate intends to strengthen its brand by employing its classic pricing disruption strategy. Reliance is expanding its presence […]

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Durex makes India condom push for women, rural consumers

admin — Thu, 12 Sep 2024 08:42:00 +0000

By Richa Naidu and Dhwani Pandya, Reuters London/Mumbai,12 September 2024 For years, the world’s biggest condom maker Reckitt Benckiser designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by betting on women and rural consumers. India last year surpassed China to become the world’s most […]

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Why Piyush Goyal is concerned about India’s e-commerce boom

admin — Sat, 31 Aug 2024 16:23:00 +0000

Union commerce minister Piyush Goyal has raised concerns over the rapid expansion of e-commerce through the pricing strategies used by some e-commerce firms, questioning what he termed “predatory pricing”.

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Quick-commerce vs e-commerce: Ready for the new pricefight in town?

admin — Sat, 24 Aug 2024 14:07:00 +0000

Quick-Comm operators like Blinkit, Swiggy Instamart, and Zepto matched prices with major ecommerce platforms Amazon and Flipkart, aiming to attract consumers. This strategy marked a shift from their previous 10-15% premium charges for instant deliveries. The move has triggered a price war and increased competition for faster services in the home delivery market.

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After cola, Reliance begins price war in home and personal care space

admin — Thu, 23 Mar 2023 08:09:00 +0000

In detergents, Reliance has not disclosed which segment it intends to cater to and what price points it will offer in general trade. Earlier, to increase share in beverages market, prices of Campa Cola were cut.

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The Season of Opportunism

Devangshu Dutta — Wed, 29 Oct 2014 11:16:45 +0000

Rather than centering around festivals, demand is now being created through the year, but so are discounts. And the results aren't pretty.

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Taming the CEO’s Nightmare

Devangshu Dutta — Tue, 11 May 2010 18:29:26 +0000

If you are sufficiently concerned about the possibility of being commoditized out of profitability, or being marginalised out of market share, this book is for you. [More...]

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Private label price warriors

Devangshu Dutta — Mon, 23 Mar 2009 08:43:14 +0000

'Refrigerated and Frozen Food Retailer' magazine wrote about price wars in food and grocery retail, between retailers, or between retailers' private labels and national brands. The comments about the difference between retailers' own brands and national supplier brands are particularly interesting. The question, whether retailers' own brands necessarily need to be cheaper and whether they can catch up later, is also very acute.

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