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		<title>How they moved the needle</title>
		<link>https://www.thirdeyesight.in/how-they-moved-the-needle/</link>
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		<pubDate>Wed, 27 May 2026 15:44:00 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Home Products]]></category>
		<category><![CDATA[India]]></category>
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		<category><![CDATA[Press Quotes]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[home products]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Mountain Dew]]></category>
		<category><![CDATA[Nerolac]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Perfetti]]></category>
		<category><![CDATA[Return on Advertising Spend]]></category>
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					<description><![CDATA[<p>Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints&#8221;The Barefoot Journey&#8221; by Tribes Commu-nication in the Media category; Mountain Dew&#8217;s &#8220;Darescore&#8221; by Leo in Digital &#38; Technology; and Center fruit (Perfetti Van Melle India)&#8221; Kaisi Jeebh Laplapayee&#8221;&#8221; by Perfetti&#8217;s in-house team in [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thirdeyesight.in/how-they-moved-the-needle/">How they moved the needle</a> appeared first on <a rel="nofollow" href="https://www.thirdeyesight.in">Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel</a>.</p>
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