online Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Ecommerce isn’t adding much to Retail Inc’s cart

admin — Fri, 12 Jun 2026 13:24:00 +0000

Aanya Thakur & Writankar Mukherjee, Economic Times 12 June 2026, Mumbai/Kolkata India’s leading retail chains have seen the share of e-commerce in total sales either remain flat or edge up by a sluggish 1-2 percentage points over the past four-five years despite a sustained push towards omnichannel retailing. An ET analysis of eight major retailers-market […]

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Shedding old baggage

admin — Fri, 12 Jun 2026 12:01:00 +0000

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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Quick commerce becomes FMCG’s biggest online sales channel in India

admin — Wed, 27 May 2026 05:49:00 +0000

Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

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Quick fashion: Legacy brands race to match instant delivery demands

admin — Wed, 06 May 2026 03:27:00 +0000

Vaeshnavi Kasthuril, MINT Mumbai, 6 May 2026 Fashion retailers are speeding up deliveries to keep pace with instant-gratification shopping driven by quick-fashion startups, with established players and newer brands taking sharply different approaches. For example, brands such as Biba and The House of Rare have adopted a more calibrated, infrastructure-led strategy rather than a rapid […]

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Project Falcon and Tata’s Consumer Coup: The Making of an FMCG Challenger to HUL, ITC

admin — Fri, 01 May 2026 10:33:00 +0000

Yuthika Bhargava & Vikash Tripathi, Outlook Business Mumbai, 1 May 2026 For generations of Indians, the word Tata hasn’t just been a brand, it has been a permanent resident in our homes. Think back to the kitchens of your childhood. It was the familiar packet of Tata salt, the Desh ka Namak, that seasoned every […]

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Why Most Indian D2C Brands Fail to Cross INR 100 Crore Mark

admin — Mon, 15 Dec 2025 10:53:00 +0000

By Saumyangi Yadav, Entrepreneur India Dec 15, 2025 India’s D2C ecosystem has grown rapidly over the past five years, but scale remains elusive. While thousands of brands have launched and many have crossed early revenue milestones, only a small fraction manage to break past INR 100 crore in annual revenue. According to a new report […]

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High-value Products Online: Serious Revenue or Just a Digital Showcase?

admin — Tue, 04 Nov 2025 12:36:24 +0000

Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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