Nykaa Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

‘Celebrity isn’t always a sustainable brand asset’

admin — Mon, 08 Jun 2026 06:01:00 +0000

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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Quick commerce becomes FMCG’s biggest online sales channel in India

admin — Wed, 27 May 2026 05:49:00 +0000

Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

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Finding the right fit

admin — Mon, 16 Feb 2026 09:55:00 +0000

Christina Moniz, Financial Express (Brand Wagon) 16 February 2026 Starting this month global sportswear maker Nike shifted its e-commerce operations to beauty and fashion marketplace Nykaa to address poor logistics, high delivery times and inventory niggles. With Nykaa in charge, the brand said, customers can expect free shipping on all orders and faster deliveries rang […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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Mini treat: Small-size products are cute. Do they really save you money?

admin — Sat, 17 Jan 2026 07:05:00 +0000

Prachi Srivastava, Hindustan Times January 16, 2026 We keep telling ourselves that 2026 will be the year of budgeting. So, we’ve cut back on weekend brunch, paused Zara hauls, are collecting every coupon code we can, and are furiously spinning the wheel of luck on every site’s pop-up box. One thing that’s making it a […]

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Retailers fuel Black Friday frenzy with bumper offers

admin — Thu, 27 Nov 2025 13:56:00 +0000

Viveat Susan Pinto, Financial Express November 27, 2025 Several of the country’s top retailers, malls and brands have kicked off a shopping extravaganza on the occasion of Black Friday, offering steep discounts across product categories. A Western import, the day which symbolises the beginning of the Christmas shopping season in the US, the UK and […]

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Global beauty firms look to carve up Indian market as ‘last bastion’ of growth

admin — Thu, 21 Aug 2025 08:48:00 +0000

Praveen Paramasivam, Reuters August 21, 2025 Summary India’s luxury beauty market is expected to quintuple to $4 billion by 2035 from $800 million in 2023, driven by its young, affluent, social-media savvy shoppers with rising disposable incomes, consulting firm Kearney and luxury beauty distributor LUXASIA said in a report. Luxury beauty makes up just 4% […]

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From fame to fortune — how celebrity-owned brands are scaling up

admin — Mon, 28 Jul 2025 14:22:00 +0000

By Meenakshi Verma Ambwani, Hindu BusinesslineNew Delhi, July 28, 2025 Nykaa said that Kay Beauty, co-founded with actor Katrina Kaif, has crossed the ₹240 crore mark in terms of Gross Merchandise Value. Stars from the tinsel town are donning the entrepreneurial hat to venture into the beauty and fashion business space. Some have even succeeded […]

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Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts

admin — Wed, 07 May 2025 15:33:31 +0000

Shalinee Mishra, Exchange4Media May 7, 2025 Bollywood’s biggest stars, Katrina Kaif and Deepika Padukone, have reputed beauty businesses to their names — Kay Beauty and 82°East, respectively. Kay Beauty, launched in late 2019 in partnership with Nykaa, has crossed the ₹200 crore revenue mark in 2024. In contrast, 82°E, launched by Deepika in November 2022, […]

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New skincare labels catch the fancy of young India, eating into demand for many biggies

admin — Thu, 20 Mar 2025 13:17:27 +0000

Sagar Malviya, Economic Times Mumbai, 20 March 2025 Established beauty product makers such as Forest Essentials, Colorbar, Kama Ayurveda, Body Shop, VLCC Personal Care and Lotus Herbals saw a slowdown in sales growth in FY24, according to the latest Registrar of Companies filings. Consumers favoured new-age rivals such as Minimalist and Pilgrim, specialised derma brands, […]

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