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		<title>Taking the road less travelled</title>
		<link>https://www.thirdeyesight.in/taking-the-road-less-travelled/</link>
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		<pubDate>Fri, 06 Feb 2026 08:03:00 +0000</pubDate>
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					<description><![CDATA[<p>Anees Hussain and Kartikay Kashyap, Financial Express / Brand Wagon 6 February 2026 Swiggy Instamart&#8217;s Noice has consciously rejected every aesthetic that defines platform house brands. Its visual identity doesn&#8217;t sport minimalist colours or whites, no clean sans-serif, no &#8216;discount alternative&#8217; signalling. Instead it uses Indian truck art inspired design with neon colours and bold [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thirdeyesight.in/taking-the-road-less-travelled/">Taking the road less travelled</a> appeared first on <a rel="nofollow" href="https://www.thirdeyesight.in">Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel</a>.</p>
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