Myntra Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Quick commerce becomes FMCG’s biggest online sales channel in India

admin — Wed, 27 May 2026 05:49:00 +0000

Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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BRND.ME plans India IPO as quick-commerce private labels close in

admin — Mon, 02 Feb 2026 16:53:00 +0000

Sakshi Sadashiv, MINT Bengaluru, 02 Feb 2026 BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO. Despite the rise of private labels from quick-commerce giants such as Swiggy […]

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The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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Will focus on value fashion help Snapdeal catch up in the e-commerce race?

admin — Wed, 17 Sep 2025 07:06:00 +0000

Sowmya Ramasubramanian, Mint 17 September 2025 Snapdeal, run by AceVector, is relying on strong growth in fashion and apparel to strengthen its position in the competitive e-commerce space, especially during the high-stakes festive season when customer loyalty is low. According to CEO Achint Setia, the company has seen its fashion and lifestyle categories triple in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Quick fashion delivery startups lean on AI, try-and-buy to cut costly returns

admin — Sun, 27 Jul 2025 14:39:00 +0000

Alenjith K Johny & Ajay Rag, Economic Times Jul 27, 2025 Startups in the 60-minute fashion delivery segment are betting on features such as ‘try and buy’ and artificial intelligence (AI)-powered virtual try-ons to tackle high return rates, a key pain point in the segment. These tools are helping increase conversion rates and reduce returns […]

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Shiprocket Unveils Shunya AI: What The E-Commerce AI Shift Means for MSMEs

admin — Wed, 16 Jul 2025 07:34:00 +0000

Prabhanu Kumar Das, Medianama 16 July 2025 E-commerce logistics platform Shiprocket announced the launch of Shunya.ai, a sovereign AI model developed in India to support the country’s Micro, Small and Medium Enterprises (MSMEs), on July 11. The company claims that it is India’s first multimodal AI stack, built in partnership with US-based Ultrasafe Inc. This […]

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Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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Can Myntra Dominate Singapore Streets With Desi Styles?

admin — Sat, 07 Jun 2025 16:33:00 +0000

Pooja Yadav, Inc42 7 Jun 2025 SUMMARY: Nearly two decades after its founding, Myntra has made its first international foray with the launch of‘Myntra Global’ in Singapore. Armed with 100+ Indian brands and over 35,000 styles, it is betting big on the 6.5 Lakh-strong Indian diaspora. Shipping directly from India without local warehousing helps avoid […]

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