media Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s retail media growth: Will new players find room against Amazon and Flipkart?

admin — Fri, 10 Oct 2025 14:14:00 +0000

Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India’s e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

The post Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.