McDonalds Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Pinch of Sugar

admin — Mon, 08 Jul 2024 07:18:00 +0000

Sharleen D’Souza, Business Standard Mumbai, 7 July 2024 In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while […]

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For QSRs, India isn’t a quick-fix but a long game

Devangshu Dutta — Tue, 27 Dec 2016 14:55:54 +0000

McDonalds and Dominos have reinvented the meaning of meals, snacks and treats in India over two decades. But challenges do exist.

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Liberalised FDI – Not A Threat to Franchising

Tarang Gautam Saxena — Wed, 01 Feb 2012 04:30:12 +0000

100% FDI in single brand retail is not likely to impact foreign franchising business in India any time too soon. Franchising has many advantages that will sustain it as a preferred entry route for time to come.

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Global QSRs Dissecting the Indian fast food pie

admin — Tue, 17 Jan 2012 18:00:17 +0000

Global quick-service restaurant brands are expanding their footprint in the quickly evolving Indian market. But some are also falling by the wayside. Here are some perspectives from the industry (video - ET Now telecast).

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The Slow Side of Fast Food

Devangshu Dutta — Tue, 17 Aug 2010 11:31:50 +0000

Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, “throw-away” excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous. Here’s a picture that tells the other story. For these kids, who are clearly not able […]

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