Marketing Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Shedding old baggage

admin — Fri, 12 Jun 2026 12:01:00 +0000

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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How they moved the needle

admin — Wed, 27 May 2026 15:44:00 +0000

Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints”The Barefoot Journey” by Tribes Commu-nication in the Media category; Mountain Dew’s “Darescore” by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)” Kaisi Jeebh Laplapayee”” by Perfetti’s in-house team in […]

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Retail chains like Reliance Retail, DMart go on store expansion spree as demand recovers

admin — Sat, 09 May 2026 06:19:00 +0000

Writankar Mukherjee, Economic Times Kolkata, 9 May 2026 India’s top retail chains including Reliance Retail, DMart, Trent, Titan Company, Jubilant FoodWorks, and V-Mart Retail opened the highest number of stores in three years in FY26, seeking to capitalise on a demand recovery and a clean-up of unviable outlets added during the post-Covid revenge-spending period. Entry […]

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Consumption! Brands, e-Commerce, Mom&Pop stores in India – a conversation with Devangshu Dutta [VIDEO]

admin — Sat, 14 Feb 2026 07:13:00 +0000

This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and […]

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BT-PRICE Survey: How the Gen Z consumer is coming of age

admin — Sat, 31 Jan 2026 07:50:12 +0000

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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Foreign fashion labels fade, functional clothing the fad

admin — Thu, 15 Jan 2026 05:07:00 +0000

Sagar Malviya, ET Bureau Mumbai, 15 January 2026 It’s mostly a tale of two halves for top western fashion labels in India after the runaway sales and retail expansion in the years soon after the pandemic. While Marks & Spencer, Benetton, and Adidas are battling waning demand, Uniqlo and Nike are gaining fresh ground, reflecting […]

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Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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Experts Say 2026 Will Reward Discipline, Not Scale, in India’s D2C Sector

admin — Tue, 06 Jan 2026 12:12:00 +0000

Saumyangi Yadav, Entrepreneur India Jan 6, 2026 After years of rapid growth and a sharp reset, India’s direct-to-consumer (D2C) sector is expected to settle into a more balanced phase. The period of easy funding, aggressive customer acquisition and scale-at-all-costs expansion is clearly over, experts suggest. Now, what lies ahead in 2026 is a shift towards […]

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Instamart’s Offline Experiment

admin — Mon, 29 Dec 2025 09:46:50 +0000

Yash Bhatia, Impact Magazine 29 December 2025 App, Tap, Pay and Zoom it’s delivered – that is Quick commerce for you. And in India, the narrative has so far been defined by speed, scale, high SKU counts, and the dominance of dark stores. Last week, however, Instamart nudged that model by opening an experiential store […]

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