loyalty Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Swiggy Looks to Secure Workplace Meals with DeskEats & Corporate Rewards Launch

admin — Tue, 05 Aug 2025 14:27:00 +0000

Aakriti Bansal, Medianama August 5, 2025 MediaNama’s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employees’ daily routines. More repetition leads to more orders, stronger […]

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Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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What Zepto’s New Data Analytics Tool Signals For The Quick Commerce Industry

admin — Mon, 19 May 2025 10:59:00 +0000

Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto […]

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Retailers may soon be asked to not demand customer phone numbers

admin — Wed, 24 May 2023 07:09:00 +0000

Most large retailers mandatorily take down buyers' phone numbers while generating the bill for their purchases and use them for loyalty programmes or sending push messages.

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Big bang later, hyperlocal companies losing steam

admin — Sun, 21 Feb 2016 07:09:00 +0000

Shinmin Bali, Financial Express Mumbai, 21 February 2016 Having created quite a stir at the time of their launch, hyperlocal companies are now witnessing a dampened mood. While several have folded up operations in some cities, others have downsized staff, tweaked the services they offer and even made alterations to their business models. A recent […]

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Hyperlocals may not have it so easy, after all

admin — Tue, 08 Sep 2015 07:12:00 +0000

Devina Joshi, Financial Express Mumbai, 8 September 2015 Recently, there was news of restaurant reservation site EazyDiner expanding operations to Mumbai from the National Capital Region, having secured Series A funding worth $3 million led by existing investor DSG Consumer Partners, and Saamna Capital. As per a PwC analyst, investors have pumped more than $150 […]

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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Loyalty – Scheme or Sham?

Devangshu Dutta — Tue, 16 Dec 2008 11:28:49 +0000

Evolution has deemed that we become creatures of habit. But just because customers are genetically wired for loyalty to the familiar, the retailer should not treat this loyalty with contempt. Or even laziness.

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Developing Customer Loyalty

Devangshu Dutta — Fri, 13 Sep 2002 04:15:33 +0000

Do loyalty programs work or don't they? The answer is that some programs work and some don't. The difference is in how core operations are fine-tuned from the information collected from the loyalty program.

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