loyalty programme Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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What Zepto’s New Data Analytics Tool Signals For The Quick Commerce Industry

admin — Mon, 19 May 2025 10:59:00 +0000

Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto […]

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Retailers may soon be asked to not demand customer phone numbers

admin — Wed, 24 May 2023 07:09:00 +0000

Most large retailers mandatorily take down buyers' phone numbers while generating the bill for their purchases and use them for loyalty programmes or sending push messages.

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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Welcome to Third Eyesight’s Blog

admin — Sun, 01 Jan 2006 10:44:15 +0000

Thanks for visiting Third Eyesight’s blog. We hope you will find information here that will be useful for you in your business or for your studies. Please share the blog links with your friends, co-workers and business associates: you can use the social bookmarking tools, or just copy and paste the URL from the address […]

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Developing Customer Loyalty

Devangshu Dutta — Fri, 13 Sep 2002 04:15:33 +0000

Do loyalty programs work or don't they? The answer is that some programs work and some don't. The difference is in how core operations are fine-tuned from the information collected from the loyalty program.

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