Leadership Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

HUL Sets Sights On Customer Of Tomorrow, Beauty-Personal Care Split

admin — Mon, 04 Dec 2023 04:28:00 +0000

Experts said HUL MD and CEO Rohit Jawa was looking to make the company ‘future-ready’ and these bets would eventually pay off.

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Where is the Love? In the Brand.

Devangshu Dutta — Fri, 26 Aug 2011 11:59:24 +0000

As we move downstream towards final consumption, the economic value captured as a price premium also increases dramatically. An aspect that is often forgotten in discussions about "value-addition".

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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Carrying and Being Carried

Devangshu Dutta — Mon, 31 May 2010 07:50:34 +0000

So as we go about our day, launching and growing brands, opening new stores, creating new products, I offer you this thought to reflect upon: are we carrying, or being carried? [More...]

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10 Books for Start-ups and Small Businesses

Devangshu Dutta — Fri, 13 Nov 2009 02:32:21 +0000

There are so many valuable books an entrepreneur can learn from that this list is only a starting point, rather than “the Top-10”. But the thing about lists is that even if you find one item on the list that makes a substantial difference to you, the list has been useful. In this one, I believe you will find more than one book that could create such an impact...

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Evolution, Process and Decay

Devangshu Dutta — Thu, 18 Jun 2009 13:14:04 +0000

Adaptations are happening because of the changes in the environment. Managers need to critically question: does this change meet a current ongoing need or provide an ongoing advantage, and can it apply to the rest of the business? (More...)

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Growing Plants, Children and Brands

Devangshu Dutta — Sat, 09 May 2009 17:43:39 +0000

Can encouraging the nation's children to grow their own fruit and vegetables, help to grow them in mental and physical health, and can it help a retailer grow its brand and customer relationships? [More...]

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Itches, Cuts and Fractures

Devangshu Dutta — Thu, 02 Apr 2009 08:44:48 +0000

There's a sense of uncertainty; nobody seems to have the answers. Certainly not the experts; the experts got us here. The experts had all the answers till about six months ago and all the answers turned out to be wrong. So what should we do?

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A crisis not to be wasted

Devangshu Dutta — Wed, 18 Feb 2009 11:25:17 +0000

Cisco's John Chambers is calling the current economic scenario "the biggest opportunity of our lifetime", and asking managers to shift from a centralised approach to a more collaborative one. Of course, Cisco as a company has much to gain from the growth of collaborative network organisational models, but he does have a point.

But will it be simple to make that shift? After decades, maybe centuries, of command-and-control behaviour training from kindergarten, it will take more than a few months for people to learn how to collaborate. Remember the management adage: "Lead, be led or get out of the way"? May be time to question even that. I'm not suggesting that there is no further need for leaders, but Jim Collins' Level 5 Leadership (or even a more evolved form) needs to be adopted, for true collaboration to happen rather than a push / shove / cut & chop. Many current management models have to be thrown out and new ones implemented, and even old ones re-discovered. While we may not realise it (or may not want to see it), many of the current management models are quite feudal in nature.

What's more - and I might be out on a limb here - we may even have to de-construct our whole economic model which is built on the principle of "scaling up and consolidation", in favor of fragmentation and individualisation.

A very very good documentary to watch in the current times is "The Corporation", other than digging into the host of other literature that is available.

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Growth in Recession

Devangshu Dutta — Fri, 16 Jan 2009 04:57:25 +0000

This is an ideal time for the better companies to use this opportunity to take the tough decisions, and to create change that is hard to push when the business is doing well.

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