Kotler Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel https://www.thirdeyesight.in/tag/kotler/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Mon, 02 Jun 2008 18:02:01 +0000 en-GB hourly 1 https://wordpress.org/?v=6.0.1 Is Marketing 101 Dead? https://www.thirdeyesight.in/is-marketing-101-dead/ https://www.thirdeyesight.in/is-marketing-101-dead/#respond Mon, 02 Jun 2008 18:02:01 +0000 http://thirdeyesight.in/blog/?p=48 A couple of reality checks. One is that most retailers and consumer goods companies in the current stage of the market’s growth want to grab the maximum possible market share in the minimum possible time. Two, if you want to get the attention of a lot of customers very quickly, shouting out a great price offer is one of the easiest ways to do it. But the question is, when does it stop being a good tactic and just becomes lazy marketing? And once it’s in that territory, when does it become dangerously weak even as a sustained tactic? It may be time for us to dust off the notes from the Marketing 101 class, and re-examine what we do.

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