ITC Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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ITC Foods to ride q-comm wave with fresh pack foray

admin — Mon, 15 Sep 2025 07:09:31 +0000

Shabori Das & Sagar Malviya, Economic Times 15 September 2025 ITC Foods is making a strategic entry into fresh packaged foods including short shelf-life cookies, cakes, and chapatis, among others, part of its broader aim to ride the surge in quick commerce demand, said Hemant Malik, chief executive of the food division of ITC. The […]

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Package Deal

admin — Wed, 21 Feb 2024 03:52:00 +0000

The shelves in stores are packed. The options on e-commerce platforms are dizzyingly aplenty. The consumer is spoilt for choice. Which flavour of oats to go for? What packet of chips to pick?

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The Classic pivot: Charting ITC’s FMCG growth story

admin — Fri, 13 Oct 2023 08:52:00 +0000

ITC, the 113-year-old company known for its cigarette business, has successfully diversified its revenue streams and achieved leadership positions in various FMCG categories. Its consumer business, supported by strong brands and cash flows from the cigarette business, has grown significantly over the past two decades. Additionally, ITC's agri-business and digital initiatives have contributed to its growth.

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Will Tata’s mock meat foray drive the plant-based segment forward?

admin — Sun, 24 Jul 2022 05:02:00 +0000

Tata Consumer Products has rolled out ready-to-cook mock meat products under the brand name Simply Better.

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