insights Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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Hyperlocals, Aggregators: Developing the Ecosystem

Devangshu Dutta — Thu, 21 Jan 2016 17:46:10 +0000

For all the attention paid to the entry and expansion of multinational retailers and nationwide ecommerce growth, retail remains predominantly a local activity. Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. However, both business models are also typically constrained for margins.

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Multichannel for Multifold Growth – Panel Discussion at the Delhi Retail Summit 2013

admin — Fri, 17 May 2013 05:54:28 +0000

The Delhi Retail Summit, organised by the Retailers Association of India, this year focussed on multi-fold growth for retailers utilising multiple channels to the consumer.

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DIG To Find Hidden Gold

Devangshu Dutta — Tue, 16 Oct 2007 18:24:30 +0000

"Why didn't we think of that?" In the midst of extensive research and in-depth analyses, basic insights can go unnoticed. Attention to stuff that is not so obvious to competition can lead to brilliant success such as Sony's growth through innovative products that met unexpressed consumer needs.

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