information technology Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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Chinese fast-fashion platform Shein ramps up speed, scale to win India market

admin — Wed, 24 Sep 2025 12:59:00 +0000

Shabori Das & Sagar Malviya, Economic Times Bengaluru/Mumbai, 24 September 2025 Chinese fast-fashion platform Shein plans to triple the number of launches in India and shrink its design-to-launch timeline by a third to deepen its push into an increasingly competitive market, a top official said. The company, which re-entered India through a partnership with Reliance […]

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Swiggy Looks to Secure Workplace Meals with DeskEats & Corporate Rewards Launch

admin — Tue, 05 Aug 2025 14:27:00 +0000

Aakriti Bansal, Medianama August 5, 2025 MediaNama’s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employees’ daily routines. More repetition leads to more orders, stronger […]

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Shiprocket Unveils Shunya AI: What The E-Commerce AI Shift Means for MSMEs

admin — Wed, 16 Jul 2025 07:34:00 +0000

Prabhanu Kumar Das, Medianama 16 July 2025 E-commerce logistics platform Shiprocket announced the launch of Shunya.ai, a sovereign AI model developed in India to support the country’s Micro, Small and Medium Enterprises (MSMEs), on July 11. The company claims that it is India’s first multimodal AI stack, built in partnership with US-based Ultrasafe Inc. This […]

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Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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What Zepto’s New Data Analytics Tool Signals For The Quick Commerce Industry

admin — Mon, 19 May 2025 10:59:00 +0000

Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto […]

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Margins remain a pain point for organised FMCG supply-chain companies

admin — Fri, 16 Jun 2023 17:03:00 +0000

Sharleen D’Souza & Shivani Shinde, Business Standard June 8, 2023 Why are companies finding it difficult to sustain the supply-chain business? Experts point out that gross margins in supplying fast-moving consumer goods (FMCGs) are very low. While it does look attractive because it is the largest part of the consumption market, the last-mile supply chain […]

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Retailers may soon be asked to not demand customer phone numbers

admin — Wed, 24 May 2023 07:09:00 +0000

Most large retailers mandatorily take down buyers' phone numbers while generating the bill for their purchases and use them for loyalty programmes or sending push messages.

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COVID-19: Medical devices need your attention

admin — Wed, 25 Mar 2020 12:12:00 +0000

T. Surendar, The Morning Context 25 March 2020 Standing on the porch of the Grand Hyatt Hotel in Mumbai suburbs, Diwakar Vaish, co-founder of Noida-based AgVa Healthcare, was trying to catch the attention of software industry executives. This is at the annual conference hosted by IT trade body Nasscom. Vaish’s stall was a side-show for […]

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