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How they moved the needle

admin — Wed, 27 May 2026 15:44:00 +0000

Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints”The Barefoot Journey” by Tribes Commu-nication in the Media category; Mountain Dew’s “Darescore” by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)” Kaisi Jeebh Laplapayee”” by Perfetti’s in-house team in […]

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Ikea India: Rewriting the Playbook

admin — Wed, 18 Feb 2026 12:58:00 +0000

Kartikay Kashyap, BrandWagon, Financial Express 18 February 2026 IKEA HAS BEEN around in India for about eight years, with another three years before that spent studying the market. It has developed a range that it deems “locally relevant-like the roti maker, the tava (pan), the belan (rolling pin), and the pressure cooker -which now constitute […]

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The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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From ‘Solid & Sturdy’ to ‘Stylish & Aesthetic’

admin — Mon, 22 Sep 2025 06:37:00 +0000

Christina Moniz, Financial Express 22 September 2025 It is already the largest player among organised fumiture makers with over 15% of the market. With 1,000 stores, it has the widest retail store footprint among organised players. The 102-year-old brand is also the second-largest revenue con-tributor to the parent enterprise. So why is Interio tinkering with […]

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Will focus on value fashion help Snapdeal catch up in the e-commerce race?

admin — Wed, 17 Sep 2025 07:06:00 +0000

Sowmya Ramasubramanian, Mint 17 September 2025 Snapdeal, run by AceVector, is relying on strong growth in fashion and apparel to strengthen its position in the competitive e-commerce space, especially during the high-stakes festive season when customer loyalty is low. According to CEO Achint Setia, the company has seen its fashion and lifestyle categories triple in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Seamless Customer Experience in an Omnichannel Retail World

admin — Wed, 08 May 2024 10:46:00 +0000

At the recent Phygital Retail Convention in Mumbai, Devangshu Dutta anchored an engaging “Fireside Chat” with Bhavana Jaiswal of IKEA India and Kapil Makhija of Unicommerce , on retailers engaging with their customers across channels and formats, and the opportunities as well as challenges in managing experiences seamlessly across online and offline interfaces. Watch the […]

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Qatar Investment Authority invests $1 billion in Reliance Retail – CNBC segment

admin — Thu, 24 Aug 2023 14:02:00 +0000

Reliance Retail valued at US$100 billion with Qatar Investment Authority's billion-dollar tranche

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