Good Glamm Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel https://www.thirdeyesight.in/tag/good-glamm/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Sun, 01 Feb 2026 09:28:50 +0000 en-GB hourly 1 https://wordpress.org/?v=6.0.1 Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/ https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/#respond Fri, 05 Sep 2025 07:50:00 +0000 https://www.thirdeyesight.in/?p=6891 Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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]]> https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/feed/ 0 Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap https://www.thirdeyesight.in/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/ https://www.thirdeyesight.in/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/#respond Wed, 06 Aug 2025 14:06:00 +0000 https://www.thirdeyesight.in/?p=6789 Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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