Flipkart Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Taking the road less travelled

admin — Fri, 06 Feb 2026 08:03:00 +0000

Anees Hussain and Kartikay Kashyap, Financial Express / Brand Wagon 6 February 2026 Swiggy Instamart’s Noice has consciously rejected every aesthetic that defines platform house brands. Its visual identity doesn’t sport minimalist colours or whites, no clean sans-serif, no ‘discount alternative’ signalling. Instead it uses Indian truck art inspired design with neon colours and bold […]

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Retailers fuel Black Friday frenzy with bumper offers

admin — Thu, 27 Nov 2025 13:56:00 +0000

Viveat Susan Pinto, Financial Express November 27, 2025 Several of the country’s top retailers, malls and brands have kicked off a shopping extravaganza on the occasion of Black Friday, offering steep discounts across product categories. A Western import, the day which symbolises the beginning of the Christmas shopping season in the US, the UK and […]

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High-value Products Online: Serious Revenue or Just a Digital Showcase?

admin — Tue, 04 Nov 2025 12:36:24 +0000

Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a […]

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India’s retail media growth: Will new players find room against Amazon and Flipkart?

admin — Fri, 10 Oct 2025 14:14:00 +0000

Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India’s e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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Will focus on value fashion help Snapdeal catch up in the e-commerce race?

admin — Wed, 17 Sep 2025 07:06:00 +0000

Sowmya Ramasubramanian, Mint 17 September 2025 Snapdeal, run by AceVector, is relying on strong growth in fashion and apparel to strengthen its position in the competitive e-commerce space, especially during the high-stakes festive season when customer loyalty is low. According to CEO Achint Setia, the company has seen its fashion and lifestyle categories triple in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Quick fashion delivery startups lean on AI, try-and-buy to cut costly returns

admin — Sun, 27 Jul 2025 14:39:00 +0000

Alenjith K Johny & Ajay Rag, Economic Times Jul 27, 2025 Startups in the 60-minute fashion delivery segment are betting on features such as ‘try and buy’ and artificial intelligence (AI)-powered virtual try-ons to tackle high return rates, a key pain point in the segment. These tools are helping increase conversion rates and reduce returns […]

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Amazon Arrives Late, But Can It Upset the Quick Commerce Apple Cart for Front-Runners?

admin — Thu, 10 Jul 2025 17:12:00 +0000

Alka Jain, Outlook Business 10 July 2025 Just when Blinkit, Instamart and Zepto were slowing down in their quick commerce game, Amazon’s entry may spur them towards a more aggressive race. The ecommerce giant has begun offering deliveries in as little as ten minutes in Delhi after Bengaluru, under the name ‘Amazon Now’. “We are […]

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Amazon Hastening Deliveries in Competitive India

admin — Tue, 01 Jul 2025 16:57:00 +0000

Sankalp Phartiyal, Bloomberg 1 July 2025 Just last week, Amazon.com Inc.’s India unit announced the launch of five new fulfillment centers to speed up e-commerce deliveries across the South Asian country’s smaller towns and cities. The online shopping giant’s statement included the words fast, faster and fastest nine times. That’s because delivery speed has never […]

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