flip the funnel Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel https://www.thirdeyesight.in/tag/flip-the-funnel/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Tue, 08 Nov 2022 10:11:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.0.1 Look Into Your Customer’s Eyes https://www.thirdeyesight.in/look-into-your-customers-eyes/ https://www.thirdeyesight.in/look-into-your-customers-eyes/#respond Tue, 08 Jun 2010 01:47:54 +0000 http://thirdeyesight.in/blog/?p=728 The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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