endorsement marketing Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

‘Celebrity isn’t always a sustainable brand asset’

admin — Mon, 08 Jun 2026 06:01:00 +0000

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap

admin — Wed, 06 Aug 2025 14:06:00 +0000

Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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From fame to fortune — how celebrity-owned brands are scaling up

admin — Mon, 28 Jul 2025 14:22:00 +0000

By Meenakshi Verma Ambwani, Hindu BusinesslineNew Delhi, July 28, 2025 Nykaa said that Kay Beauty, co-founded with actor Katrina Kaif, has crossed the ₹240 crore mark in terms of Gross Merchandise Value. Stars from the tinsel town are donning the entrepreneurial hat to venture into the beauty and fashion business space. Some have even succeeded […]

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Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts

admin — Wed, 07 May 2025 15:33:31 +0000

Shalinee Mishra, Exchange4Media May 7, 2025 Bollywood’s biggest stars, Katrina Kaif and Deepika Padukone, have reputed beauty businesses to their names — Kay Beauty and 82°East, respectively. Kay Beauty, launched in late 2019 in partnership with Nykaa, has crossed the ₹200 crore revenue mark in 2024. In contrast, 82°E, launched by Deepika in November 2022, […]

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Finding the Right Fit – Reid & Taylor’s Comeback Play

admin — Fri, 07 Mar 2025 11:55:00 +0000

Shailja Tiwari, Financial Express March 7, 2025 This is what happens when you hit the gym after a long pause. On your first rebound day, the same weights seem heavier, the same set of squats tires you quicker. You might feel frustrated – nothing seems the way you left it. The same scenario faces brands […]

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Dhoni as a brand will continue to reign even if he retires post IPL

admin — Fri, 29 Mar 2024 13:58:00 +0000

Mumbai, 29 March 2024 Sharleen Dsouza, Business Standard With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the […]

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