electronics Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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BT-PRICE Survey: How the Gen Z consumer is coming of age

admin — Sat, 31 Jan 2026 07:50:12 +0000

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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Retailers fuel Black Friday frenzy with bumper offers

admin — Thu, 27 Nov 2025 13:56:00 +0000

Viveat Susan Pinto, Financial Express November 27, 2025 Several of the country’s top retailers, malls and brands have kicked off a shopping extravaganza on the occasion of Black Friday, offering steep discounts across product categories. A Western import, the day which symbolises the beginning of the Christmas shopping season in the US, the UK and […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Quick-commerce vs e-commerce: Ready for the new pricefight in town?

admin — Sat, 24 Aug 2024 14:07:00 +0000

Quick-Comm operators like Blinkit, Swiggy Instamart, and Zepto matched prices with major ecommerce platforms Amazon and Flipkart, aiming to attract consumers. This strategy marked a shift from their previous 10-15% premium charges for instant deliveries. The move has triggered a price war and increased competition for faster services in the home delivery market.

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Home Truths: How retailers are working up private labels to gain consumer loyalty

admin — Mon, 28 Feb 2011 12:25:00 +0000

Business Standard, Mumbai, February 28, 2011 Sayantani Kar (with inputs from Preeti Khicha) When some of India’s big retail chains banded together recently to substitute Reckitt Benckiser’s products with private labels to protest the latter’s decision to cut sales margins on its products, they were doing something many global retailers have done with great success. […]

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Private Label Maturity Model

Devangshu Dutta — Mon, 04 Jan 2010 20:06:35 +0000

From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.

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