durables Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

High-value Products Online: Serious Revenue or Just a Digital Showcase?

admin — Tue, 04 Nov 2025 12:36:24 +0000

Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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10th Year Of Festive Season Sales: 5 Trends That Will Define Clash Of Amazon, Flipkart, Meesho & Cos This Year

admin — Sat, 07 Oct 2023 06:07:00 +0000

Indian ecommerce anticipates a stronger festive season growth driven by the D2C segment's expected 40% QoQ surge but retailers are also preparing for economic challenges to hit consumers’ spending

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Festive discounts, online shopping and retail evolution in India

Devangshu Dutta — Sun, 09 Oct 2016 14:00:05 +0000

P. Karunya Rao of Zee Business in conversation with Devangshu Dutta, Chief Executive, Third Eyesight and Narayan Devanathan, Group Executive & Strategy Officer, Dentsu India, about festive discounts, the evolution of ecommerce and retail business in India.

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The Season of Opportunism

Devangshu Dutta — Wed, 29 Oct 2014 11:16:45 +0000

Rather than centering around festivals, demand is now being created through the year, but so are discounts. And the results aren't pretty.

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Retail’s Elves

Devangshu Dutta — Mon, 30 Jul 2012 15:05:37 +0000

Most of us are inclined to view the growth of modern retail as a precursor to the growth of the SME sector. Actually the reverse is equally true, perhaps more so.

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Home Truths: How retailers are working up private labels to gain consumer loyalty

admin — Mon, 28 Feb 2011 12:25:00 +0000

Business Standard, Mumbai, February 28, 2011 Sayantani Kar (with inputs from Preeti Khicha) When some of India’s big retail chains banded together recently to substitute Reckitt Benckiser’s products with private labels to protest the latter’s decision to cut sales margins on its products, they were doing something many global retailers have done with great success. […]

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Fan-tastic idea from Dyson

Devangshu Dutta — Wed, 14 Jul 2010 04:31:14 +0000

It’s curious how James Dyson consistently gets “more” (price) for “less” (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for […]

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Private Label Maturity Model

Devangshu Dutta — Mon, 04 Jan 2010 20:06:35 +0000

From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.

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Welcome to Third Eyesight’s Blog

admin — Sun, 01 Jan 2006 10:44:15 +0000

Thanks for visiting Third Eyesight’s blog. We hope you will find information here that will be useful for you in your business or for your studies. Please share the blog links with your friends, co-workers and business associates: you can use the social bookmarking tools, or just copy and paste the URL from the address […]

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