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		<title>Why Reliance is Buying Old Brands</title>
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					<description><![CDATA[<p>Writankar Mukherjee &#38; Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thirdeyesight.in/why-reliance-is-buying-old-brands/">Why Reliance is Buying Old Brands</a> appeared first on <a rel="nofollow" href="https://www.thirdeyesight.in">Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel</a>.</p>
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