digital Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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BT-PRICE Survey: How the Gen Z consumer is coming of age

admin — Sat, 31 Jan 2026 07:50:12 +0000

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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Why Most Indian D2C Brands Fail to Cross INR 100 Crore Mark

admin — Mon, 15 Dec 2025 10:53:00 +0000

By Saumyangi Yadav, Entrepreneur India Dec 15, 2025 India’s D2C ecosystem has grown rapidly over the past five years, but scale remains elusive. While thousands of brands have launched and many have crossed early revenue milestones, only a small fraction manage to break past INR 100 crore in annual revenue. According to a new report […]

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Lenskart’s Year of Big Wins

admin — Sun, 07 Dec 2025 13:37:00 +0000

Gargi Sarkar, Inc42 7 December 2025 The past year has been nothing short of monumental for LensKart — from reporting another operationally profitable quarter in Q2 FY26 to making the public markets leap in November, and crossing a market capitalisation of INR 70,000 Cr despite a muted stock market debut. A clear shift this year […]

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Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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High-value Products Online: Serious Revenue or Just a Digital Showcase?

admin — Tue, 04 Nov 2025 12:36:24 +0000

Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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From fame to fortune — how celebrity-owned brands are scaling up

admin — Mon, 28 Jul 2025 14:22:00 +0000

By Meenakshi Verma Ambwani, Hindu BusinesslineNew Delhi, July 28, 2025 Nykaa said that Kay Beauty, co-founded with actor Katrina Kaif, has crossed the ₹240 crore mark in terms of Gross Merchandise Value. Stars from the tinsel town are donning the entrepreneurial hat to venture into the beauty and fashion business space. Some have even succeeded […]

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