customer insight Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap

admin — Wed, 06 Aug 2025 14:06:00 +0000

Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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Seamless Customer Experience in an Omnichannel Retail World

admin — Wed, 08 May 2024 10:46:00 +0000

At the recent Phygital Retail Convention in Mumbai, Devangshu Dutta anchored an engaging “Fireside Chat” with Bhavana Jaiswal of IKEA India and Kapil Makhija of Unicommerce , on retailers engaging with their customers across channels and formats, and the opportunities as well as challenges in managing experiences seamlessly across online and offline interfaces. Watch the […]

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Retailers may soon be asked to not demand customer phone numbers

admin — Wed, 24 May 2023 07:09:00 +0000

Most large retailers mandatorily take down buyers' phone numbers while generating the bill for their purchases and use them for loyalty programmes or sending push messages.

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Is Amazon a friend or foe? India’s two largest retailers have divergent views

admin — Tue, 21 May 2019 09:01:00 +0000

While the Kishore Biyani-led Future Group, which operates the popular Big Bazaar hypermarket chain, is busy listing its labels on Amazon, rival Reliance Retail is withdrawing its products from all e-commerce platforms, as parent Reliance Industries (RIL) gears up to launch its own online marketplace.

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One Ring That Rules Them All

Devangshu Dutta — Tue, 10 Jan 2017 13:05:44 +0000

AI can deliver a far higher degree of personalisation of the consumer experience than has been feasible in the last few decades.

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Hyperlocals, Aggregators: Developing the Ecosystem

Devangshu Dutta — Thu, 21 Jan 2016 17:46:10 +0000

For all the attention paid to the entry and expansion of multinational retailers and nationwide ecommerce growth, retail remains predominantly a local activity. Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. However, both business models are also typically constrained for margins.

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Shopping Malls – Start-Off on the Right Foot

Devangshu Dutta — Mon, 19 Aug 2013 00:49:47 +0000

If you're planning to develop a mall, here's a short-list of key issues you must address to achieve success.

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