cult brand Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Venture Capital in Retail – What Attracts Investors to Retail Business (VIDEO)

admin — Thu, 15 Feb 2024 14:54:00 +0000

An insightful must-watch discussion, moderated by Devangshu Dutta (Founder, Third Eyesight), with venture capital fund managers, investors and entrepreneurs in retail on what factors attract investors to retail businesses. The panelists included Vikram Gupta (Founder & Managing Partner, IvyCap Ventures), Amar Nagaram, (Co-Founder, Virgio), and Vikram Gawande (Vice President, Growth, Blume Ventures).

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Packaging – Uncovering Personality

admin — Tue, 16 Aug 2016 16:33:31 +0000

Packaging of products is undoubtedly, an extremely strong means of conveying the essence of the brand, its ethos and its personality. But, increasingly, it also reflects the brand’s responsibility and sensitivity towards Nature and its resources.

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Patanjali – from Yoga to Noodles (Video)

admin — Sat, 07 May 2016 08:00:20 +0000

Third Eyesight's CEO, Devangshu Dutta recently participated in a discussion about the phenomenal growth of the Patanjali brand, from yoga lessons to a food and FMCG conglomerate taking well-established multinational and Indian competitors head-on. In a conversation with Zee Business anchor, P. Karunya Rao and FCB-Ulka's chairman Rohit Ohri, Devangshu shared his thoughts on the factors playing to Patanjali's advantage. Excerpts from the conversation were telecast on Brandstand on Zee Business. (Watch video)

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The Relationship between Consumers and Brands

admin — Fri, 17 Apr 2015 14:03:02 +0000

Panel Discussion moderated by Mr. Devangshu Dutta, Chief Executive, Third Eyesight at the Indian Retail Congress 2015 (17-18 April 2015). The panel included Mr. Manish Mandhana (Managing Director of Mandhana Industries with the brand Being Human), Mr. Sanjay Warke (Country Head of Toshiba India), Mr. Tanmay Kumar (Chief Financial Officer of Burger King India), Mr. Kinjal Shah (Chief Executive Officer of Crossword Bookstores) and Mr. Ranjan Sharma (Chief Information Officer of Bestseller India, with the brands Vero Moda, Only, Jack & Jones).

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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Brand Immortality and Reincarnation

Devangshu Dutta — Fri, 18 Jan 2008 05:15:02 +0000

If you are considering whether it would be a good idea to revive an old brand, or to acquire and turn an existing brand around, here are some questions to ask first.

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Welcome to Third Eyesight’s Blog

admin — Sun, 01 Jan 2006 10:44:15 +0000

Thanks for visiting Third Eyesight’s blog. We hope you will find information here that will be useful for you in your business or for your studies. Please share the blog links with your friends, co-workers and business associates: you can use the social bookmarking tools, or just copy and paste the URL from the address […]

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