content Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel https://www.thirdeyesight.in/tag/content/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Fri, 20 Feb 2026 07:02:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.0.1 Experts Say 2026 Will Reward Discipline, Not Scale, in India’s D2C Sector https://www.thirdeyesight.in/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/ https://www.thirdeyesight.in/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/#respond Tue, 06 Jan 2026 12:12:00 +0000 https://www.thirdeyesight.in/?p=6847 Saumyangi Yadav, Entrepreneur India Jan 6, 2026 After years of rapid growth and a sharp reset, India’s direct-to-consumer (D2C) sector is expected to settle into a more balanced phase. The period of easy funding, aggressive customer acquisition and scale-at-all-costs expansion is clearly over, experts suggest. Now, what lies ahead in 2026 is a shift towards […]

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]]> https://www.thirdeyesight.in/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/feed/ 0 The buy button India never got, keeping social platforms stuck in window-shopping mode https://www.thirdeyesight.in/the-buy-button-india-never-got/ https://www.thirdeyesight.in/the-buy-button-india-never-got/#respond Wed, 10 Dec 2025 06:51:00 +0000 https://www.thirdeyesight.in/?p=6930 Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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]]> https://www.thirdeyesight.in/the-buy-button-india-never-got/feed/ 0 Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/ https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/#respond Fri, 05 Sep 2025 07:50:00 +0000 https://www.thirdeyesight.in/?p=6891 Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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]]> https://www.thirdeyesight.in/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/feed/ 0 Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap https://www.thirdeyesight.in/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/ https://www.thirdeyesight.in/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/#respond Wed, 06 Aug 2025 14:06:00 +0000 https://www.thirdeyesight.in/?p=6789 Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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