consumers Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

BT-PRICE Survey: How the Gen Z consumer is coming of age

admin — Sat, 31 Jan 2026 07:50:12 +0000

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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India bets big on zero-waste fashion

admin — Sun, 23 Feb 2025 05:26:00 +0000

Chitra Narayanan, BusinessLine New Delhi, 23 February 2025 India’s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world. But if there was one theme that dominated this year’s textile extravaganza, aimed […]

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Fast fashion players such as M&S, Zara, H&M see fall in sales growth on spending woes

admin — Sat, 14 Dec 2024 12:56:00 +0000

Sagar Malviya, Economic Times Mumbai, 14 December 2024 Fast fashion was on a slow lane in the last fiscal year. Sales growth slowed for top retailers and fast fashion brands, show the latest regulatory filings of Marks & Spencer, Zara, H&M, Levi’s, Lifestyle, Uniqlo, Benetton and Celio. The bottom line too had taken a hit, […]

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Brands rewrite their wedding story for the 2023 season

admin — Tue, 12 Dec 2023 12:29:00 +0000

With reports anticipating over 38 lakh weddings in 23 days this season, brands take up a different approach to marketing.

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Opportunities & Challenges for Dutch (Semi-)Processed Food Companies in India

admin — Tue, 12 May 2015 17:30:39 +0000

A seminar was organised on the 12th of May in Zeist (the Netherlands) on “the Opportunities & Challenges for Dutch (Semi-) Processed Food Companies in India”. Highlights of a report and other insights were presented by Devangshu Dutta, chief executive of Third Eyesight. Here are the event highlights and link to a summary of the report.

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2012 – Will India Sizzle or Fizzle for International Fashion Brands?

Devangshu Dutta — Tue, 13 Mar 2012 10:30:47 +0000

The sheer number of brands that are now present in India and the new ones that are entering every year is a clear sign of strengthening confidence among international brands that India is now one of the most important markets that they cannot ignore for long.

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Home Truths: How retailers are working up private labels to gain consumer loyalty

admin — Mon, 28 Feb 2011 12:25:00 +0000

Business Standard, Mumbai, February 28, 2011 Sayantani Kar (with inputs from Preeti Khicha) When some of India’s big retail chains banded together recently to substitute Reckitt Benckiser’s products with private labels to protest the latter’s decision to cut sales margins on its products, they were doing something many global retailers have done with great success. […]

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The Slow Side of Fast Food

Devangshu Dutta — Tue, 17 Aug 2010 11:31:50 +0000

Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, “throw-away” excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous. Here’s a picture that tells the other story. For these kids, who are clearly not able […]

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Private Label Maturity Model

Devangshu Dutta — Mon, 04 Jan 2010 20:06:35 +0000

From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.

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