consumer research Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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BT-PRICE Survey: How the Gen Z consumer is coming of age

admin — Sat, 31 Jan 2026 07:50:12 +0000

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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What The Dark Pattern Filings That CCPA Got Reveal About Gaps in India’s Consumer-Protection Framework

admin — Wed, 26 Nov 2025 04:40:00 +0000

Aakriti Bansal, Medianama November 26, 2025 MediaNama’s Take: The Central Consumer Protection Authority’s (CCPA) decision to publish 18 self-declarations confirms only a partial picture of its dark pattern(s) identifying exercise. The authority has stated that 26 platforms have filed their declarations, but it has made only 18 of them public. This gap means the public […]

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India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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Irresistible Edible Beauty Aesthetics

admin — Mon, 28 Jul 2025 13:15:00 +0000

Ananditha Anand, Deccan Chronicle (Hyderabad Chronicle) Hyderabad, 28 July 2025 Beauty is borrowing from the bakery. Be it glazed donut skin, popularised by Hailey Bieber, jam lips, or strawberry freckles – food related makeup looks, as well as cosmetic marketing trends have been at an all-time high. In June 2025, around 2 lakh users looked […]

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Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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What Zepto’s New Data Analytics Tool Signals For The Quick Commerce Industry

admin — Mon, 19 May 2025 10:59:00 +0000

Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto […]

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Rise of pet parents sparks scramble for fundraising

admin — Mon, 05 May 2025 14:08:00 +0000

Mint, 5 May 2026 Priyamvada C., Sneha Shah Urban India’s pet parents are driving a wave of investor interest in the pet care space. A clutch of startups such as Heads Up For Tails, Supertails, and Vetic are now in fundraising talks amid rising demand for premium products and services While Supertails looks to raise […]

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India bets big on zero-waste fashion

admin — Sun, 23 Feb 2025 05:26:00 +0000

Chitra Narayanan, BusinessLine New Delhi, 23 February 2025 India’s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world. But if there was one theme that dominated this year’s textile extravaganza, aimed […]

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