Coca Cola Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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Reliance-fuelled Campa’s rise has cola makers splurging on marketing

admin — Mon, 28 Oct 2024 06:48:00 +0000

Nisha Qureshi, Afaqs 28 Oct 2024 Reliance Industries last year made a strategic move into the soft drink sector by acquiring the iconic carbonated beverage brand ‘Campa Cola,’ which gained prominence in the 80s and 90s. The conglomerate intends to strengthen its brand by employing its classic pricing disruption strategy. Reliance is expanding its presence […]

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Inside the lucrative world of soft-drink bottling

admin — Mon, 16 Sep 2024 09:18:00 +0000

Experts say there is a larger trend of consumer giants spinning off their units to optimise their balance sheets, go asset-light and focus on their core brands and business models.

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Pinch of Sugar

admin — Mon, 08 Jul 2024 07:18:00 +0000

Sharleen D’Souza, Business Standard Mumbai, 7 July 2024 In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while […]

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How Revant Himatsingka is waging a battle against FMCG companies and bringing them to their knees

admin — Fri, 28 Jul 2023 16:07:00 +0000

Through his social media profile Foodpharmer, Himatsingka has been trying to increase awareness about reading food labels on packaged foods

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