brand identity Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Stitching together growth: Modenik bets on legacy brands in India’s innerwear battle

admin — Tue, 30 Jun 2026 12:35:00 +0000

Vaeshnavi Kasthuril, MINT 30 June 2026, Mumbai Advent International-backed Modenik Lifestyle Pvt. Ltd is doubling down on its portfolio of legacy innerwear brands, planning to scale each label into a sizeable business rather than rely on a single flagship brand. “Each of the brands must grow big enough to be called a company of its […]

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Shedding old baggage

admin — Fri, 12 Jun 2026 12:01:00 +0000

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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‘Celebrity isn’t always a sustainable brand asset’

admin — Mon, 08 Jun 2026 06:01:00 +0000

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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Why Reliance is betting on legacy regional brands to build its FMCG empire

admin — Sat, 07 Mar 2026 13:41:00 +0000

Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail […]

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India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

admin — Sun, 01 Mar 2026 10:38:00 +0000

Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

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Consumption! Brands, e-Commerce, Mom&Pop stores in India – a conversation with Devangshu Dutta [VIDEO]

admin — Sat, 14 Feb 2026 07:13:00 +0000

This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and […]

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Taking the road less travelled

admin — Fri, 06 Feb 2026 08:03:00 +0000

Anees Hussain and Kartikay Kashyap, Financial Express / Brand Wagon 6 February 2026 Swiggy Instamart’s Noice has consciously rejected every aesthetic that defines platform house brands. Its visual identity doesn’t sport minimalist colours or whites, no clean sans-serif, no ‘discount alternative’ signalling. Instead it uses Indian truck art inspired design with neon colours and bold […]

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BRND.ME plans India IPO as quick-commerce private labels close in

admin — Mon, 02 Feb 2026 16:53:00 +0000

Sakshi Sadashiv, MINT Bengaluru, 02 Feb 2026 BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO. Despite the rise of private labels from quick-commerce giants such as Swiggy […]

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Beyond the noise – how D2C brands are reinventing retail [VIDEO]

admin — Wed, 28 Jan 2026 14:56:00 +0000

What does it actually take to build a fashion brand in India? This panel (“Beyond the Noise- How D2c Fashion Brands Are Reinventing Retail”) at the 25th Edition of India Fashion Forum focussed on some real answers, in a refreshing, down-to-earth conversation moderated by Devangshu Dutta (Founder, Third Eyesight), with the founders of DeMoza (Agnes […]

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Instamart’s Offline Experiment

admin — Mon, 29 Dec 2025 09:46:50 +0000

Yash Bhatia, Impact Magazine 29 December 2025 App, Tap, Pay and Zoom it’s delivered – that is Quick commerce for you. And in India, the narrative has so far been defined by speed, scale, high SKU counts, and the dominance of dark stores. Last week, however, Instamart nudged that model by opening an experiential store […]

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