books Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

The e-tailing sunrise, finally?

Devangshu Dutta — Sun, 09 Oct 2011 11:03:17 +0000

Indian e-commerce companies have raised more than US$ 200 million in the last couple of years. Online, the Indian consumer seems spoilt for choice. Is the sun finally rising on e-tailing in India? Or is it yet another false dawn? Devangshu Dutta lays out the two sides of this story.

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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10 Books for Start-ups and Small Businesses

Devangshu Dutta — Fri, 13 Nov 2009 02:32:21 +0000

There are so many valuable books an entrepreneur can learn from that this list is only a starting point, rather than “the Top-10”. But the thing about lists is that even if you find one item on the list that makes a substantial difference to you, the list has been useful. In this one, I believe you will find more than one book that could create such an impact...

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