beauty Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

‘Celebrity isn’t always a sustainable brand asset’

admin — Mon, 08 Jun 2026 06:01:00 +0000

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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Quick commerce becomes FMCG’s biggest online sales channel in India

admin — Wed, 27 May 2026 05:49:00 +0000

Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

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Weakening rupee and rising crude oil prices – dual challenge for the economy [Video]

admin — Fri, 15 May 2026 12:30:00 +0000

The ET Now Swadesh panel discussion focussed on the dual challenge facing the Indian economy: a weakening rupee and rising crude oil prices, which together are driving “imported inflation” and straining household budgets. Devangshu Dutta (Founder, Third Eyesight) put forth the following key points during the discussion (the video link is under the text summary […]

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India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

admin — Sun, 01 Mar 2026 10:38:00 +0000

Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

The post India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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BRND.ME plans India IPO as quick-commerce private labels close in

admin — Mon, 02 Feb 2026 16:53:00 +0000

Sakshi Sadashiv, MINT Bengaluru, 02 Feb 2026 BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO. Despite the rise of private labels from quick-commerce giants such as Swiggy […]

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Mini treat: Small-size products are cute. Do they really save you money?

admin — Sat, 17 Jan 2026 07:05:00 +0000

Prachi Srivastava, Hindustan Times January 16, 2026 We keep telling ourselves that 2026 will be the year of budgeting. So, we’ve cut back on weekend brunch, paused Zara hauls, are collecting every coupon code we can, and are furiously spinning the wheel of luck on every site’s pop-up box. One thing that’s making it a […]

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Experts Say 2026 Will Reward Discipline, Not Scale, in India’s D2C Sector

admin — Tue, 06 Jan 2026 12:12:00 +0000

Saumyangi Yadav, Entrepreneur India Jan 6, 2026 After years of rapid growth and a sharp reset, India’s direct-to-consumer (D2C) sector is expected to settle into a more balanced phase. The period of easy funding, aggressive customer acquisition and scale-at-all-costs expansion is clearly over, experts suggest. Now, what lies ahead in 2026 is a shift towards […]

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The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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