Comments on: Retailers vs Brands – a sequel https://www.thirdeyesight.in/retailers-vs-brands-2/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Fri, 27 Feb 2009 07:25:05 +0000 hourly 1 https://wordpress.org/?v=6.0.1 By: Devangshu Dutta https://www.thirdeyesight.in/retailers-vs-brands-2/#comment-177 Fri, 27 Feb 2009 07:25:05 +0000 http://thirdeyesight.in/blog/?p=247#comment-177 Jan, we share your concern about the quality of data from such surveys. And yet, even that survey (baised or not), raises the same question: are consumers clear about what the brands stand for? If not, its is an easy decision for the retailer to substitute them with private label.

See the results of our own little online poll on the fairness (or not) of this battle here:
http://thirdeyesight.in/blog/2009/02/26/retailers-vs-brands-the-reactions/

]]> By: Jan Urlings https://www.thirdeyesight.in/retailers-vs-brands-2/#comment-176 Fri, 20 Feb 2009 16:02:31 +0000 http://thirdeyesight.in/blog/?p=247#comment-176 Fact 1
The consumer survey carried out was a very unscientific and biased online survey. Delhaize reported a 2 to 6% growth of sales in the same period.
Fact 2
Delhaize adapted its strategy to compete with the low cost retailers. it is within this perspective that one has to see the clash with Unilever, occurring during renegotiations of the contract between Unilever and Delhaize.
Fact 3
Delhaize holds a 25% market share in Belgium. No way Unilever can make up for that with other distribution companies.

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