https://www.thirdeyesight.in/exotics-within-reach/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Sat, 28 Mar 2009 16:38:29 +0000 hourly 1 https://wordpress.org/?v=6.0.1 https://www.thirdeyesight.in/exotics-within-reach/#comment-178 Sat, 28 Mar 2009 16:38:29 +0000 http://thirdeyesight.in/blog/?p=269#comment-178 In Retail Design and Layout, in my learning of last 11 years (more so in the last three years), what is more important is the cusotmer focus and not the ‘Brand’ focus. Therefore, the important question is not whether international brands should be sold with the local brands. The important issue is “How do you create a customer-centric/ customer segmented layout and adjacencies based on your customers’ shopping mission.

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