Product Development and Design Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel https://www.thirdeyesight.in/category/product-development-and-design/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Sat, 13 Jun 2026 12:20:01 +0000 en-GB hourly 1 https://wordpress.org/?v=6.0.1 Shedding old baggage https://www.thirdeyesight.in/shedding-old-baggage/ https://www.thirdeyesight.in/shedding-old-baggage/#respond Fri, 12 Jun 2026 12:01:00 +0000 https://www.thirdeyesight.in/?p=7005 Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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]]> https://www.thirdeyesight.in/shedding-old-baggage/feed/ 0 ‘Celebrity isn’t always a sustainable brand asset’ https://www.thirdeyesight.in/celebrity-isnt-always-a-sustainable-brand-asset/ https://www.thirdeyesight.in/celebrity-isnt-always-a-sustainable-brand-asset/#respond Mon, 08 Jun 2026 06:01:00 +0000 https://www.thirdeyesight.in/?p=7002 Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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]]> https://www.thirdeyesight.in/celebrity-isnt-always-a-sustainable-brand-asset/feed/ 0 Weakening rupee and rising crude oil prices – dual challenge for the economy [Video] https://www.thirdeyesight.in/weakening-rupee-and-rising-crude-oil-prices-dual-challenge-for-the-economy-video/ https://www.thirdeyesight.in/weakening-rupee-and-rising-crude-oil-prices-dual-challenge-for-the-economy-video/#respond Fri, 15 May 2026 12:30:00 +0000 https://www.thirdeyesight.in/?p=6989 The ET Now Swadesh panel discussion focussed on the dual challenge facing the Indian economy: a weakening rupee and rising crude oil prices, which together are driving “imported inflation” and straining household budgets. Devangshu Dutta (Founder, Third Eyesight) put forth the following key points during the discussion (the video link is under the text summary […]

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]]> https://www.thirdeyesight.in/weakening-rupee-and-rising-crude-oil-prices-dual-challenge-for-the-economy-video/feed/ 0 India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market https://www.thirdeyesight.in/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/ https://www.thirdeyesight.in/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/#respond Sun, 01 Mar 2026 10:38:00 +0000 https://www.thirdeyesight.in/?p=6944 Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

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]]> https://www.thirdeyesight.in/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/feed/ 0 Ikea India: Rewriting the Playbook https://www.thirdeyesight.in/ikea-india-is-reworking-its-retail-strategy/ https://www.thirdeyesight.in/ikea-india-is-reworking-its-retail-strategy/#respond Wed, 18 Feb 2026 12:58:00 +0000 https://www.thirdeyesight.in/?p=6949 Kartikay Kashyap, BrandWagon, Financial Express 18 February 2026 IKEA HAS BEEN around in India for about eight years, with another three years before that spent studying the market. It has developed a range that it deems “locally relevant-like the roti maker, the tava (pan), the belan (rolling pin), and the pressure cooker -which now constitute […]

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]]> https://www.thirdeyesight.in/ikea-india-is-reworking-its-retail-strategy/feed/ 0 Consumption! Brands, e-Commerce, Mom&Pop stores in India – a conversation with Devangshu Dutta [VIDEO] https://www.thirdeyesight.in/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/ https://www.thirdeyesight.in/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/#respond Sat, 14 Feb 2026 07:13:00 +0000 https://www.thirdeyesight.in/?p=6933 This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and […]

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]]> https://www.thirdeyesight.in/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/feed/ 0 BT-PRICE Survey: How the Gen Z consumer is coming of age https://www.thirdeyesight.in/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/ https://www.thirdeyesight.in/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/#respond Sat, 31 Jan 2026 07:50:12 +0000 https://www.thirdeyesight.in/?p=6872 Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

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]]> https://www.thirdeyesight.in/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/feed/ 0 Beyond the noise – how D2C brands are reinventing retail [VIDEO] https://www.thirdeyesight.in/beyond-the-noise-how-d2c-brands-are-reinventing-retail-video/ https://www.thirdeyesight.in/beyond-the-noise-how-d2c-brands-are-reinventing-retail-video/#respond Wed, 28 Jan 2026 14:56:00 +0000 https://www.thirdeyesight.in/?p=6936 What does it actually take to build a fashion brand in India? This panel (“Beyond the Noise- How D2c Fashion Brands Are Reinventing Retail”) at the 25th Edition of India Fashion Forum focussed on some real answers, in a refreshing, down-to-earth conversation moderated by Devangshu Dutta (Founder, Third Eyesight), with the founders of DeMoza (Agnes […]

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]]> https://www.thirdeyesight.in/beyond-the-noise-how-d2c-brands-are-reinventing-retail-video/feed/ 0 Foreign fashion labels fade, functional clothing the fad https://www.thirdeyesight.in/foreign-fashion-labels-fade-functional-clothing-the-fad/ https://www.thirdeyesight.in/foreign-fashion-labels-fade-functional-clothing-the-fad/#respond Thu, 15 Jan 2026 05:07:00 +0000 https://www.thirdeyesight.in/?p=6857 Sagar Malviya, ET Bureau Mumbai, 15 January 2026 It’s mostly a tale of two halves for top western fashion labels in India after the runaway sales and retail expansion in the years soon after the pandemic. While Marks & Spencer, Benetton, and Adidas are battling waning demand, Uniqlo and Nike are gaining fresh ground, reflecting […]

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]]> https://www.thirdeyesight.in/foreign-fashion-labels-fade-functional-clothing-the-fad/feed/ 0 Why Reliance is Buying Old Brands https://www.thirdeyesight.in/why-reliance-is-buying-old-brands/ https://www.thirdeyesight.in/why-reliance-is-buying-old-brands/#respond Wed, 07 Jan 2026 14:33:00 +0000 https://www.thirdeyesight.in/?p=6852 Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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