Marketing Archives - Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel

Shedding old baggage

admin — Fri, 12 Jun 2026 12:01:00 +0000

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

The post Shedding old baggage appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

‘Celebrity isn’t always a sustainable brand asset’

admin — Mon, 08 Jun 2026 06:01:00 +0000

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

The post ‘Celebrity isn’t always a sustainable brand asset’ appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

How they moved the needle

admin — Wed, 27 May 2026 15:44:00 +0000

Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints”The Barefoot Journey” by Tribes Commu-nication in the Media category; Mountain Dew’s “Darescore” by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)” Kaisi Jeebh Laplapayee”” by Perfetti’s in-house team in […]

The post How they moved the needle appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

Quick commerce becomes FMCG’s biggest online sales channel in India

admin — Wed, 27 May 2026 05:49:00 +0000

Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

The post Quick commerce becomes FMCG’s biggest online sales channel in India appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

Gold on hold: What’s the jewellery industry’s playbook after PM Modi’s call to curb gold buying?

admin — Tue, 12 May 2026 04:58:00 +0000

Anushka Jha & Kausar Madhyia, Afaqs 12 May 2026 On May 10, Prime Minister Narendra Modi, in his address to the nation, made some appeals to the citizens of India. In addition to asking Indians to re-adopt Covid-like practices of working from home and refraining from travel abroad, the prime minister also appealed to the […]

The post Gold on hold: What’s the jewellery industry’s playbook after PM Modi’s call to curb gold buying? appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

Retail chains like Reliance Retail, DMart go on store expansion spree as demand recovers

admin — Sat, 09 May 2026 06:19:00 +0000

Writankar Mukherjee, Economic Times Kolkata, 9 May 2026 India’s top retail chains including Reliance Retail, DMart, Trent, Titan Company, Jubilant FoodWorks, and V-Mart Retail opened the highest number of stores in three years in FY26, seeking to capitalise on a demand recovery and a clean-up of unviable outlets added during the post-Covid revenge-spending period. Entry […]

The post Retail chains like Reliance Retail, DMart go on store expansion spree as demand recovers appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

Project Falcon and Tata’s Consumer Coup: The Making of an FMCG Challenger to HUL, ITC

admin — Fri, 01 May 2026 10:33:00 +0000

Yuthika Bhargava & Vikash Tripathi, Outlook Business Mumbai, 1 May 2026 For generations of Indians, the word Tata hasn’t just been a brand, it has been a permanent resident in our homes. Think back to the kitchens of your childhood. It was the familiar packet of Tata salt, the Desh ka Namak, that seasoned every […]

The post Project Falcon and Tata’s Consumer Coup: The Making of an FMCG Challenger to HUL, ITC appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

Why Reliance is betting on legacy regional brands to build its FMCG empire

admin — Sat, 07 Mar 2026 13:41:00 +0000

Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail […]

The post Why Reliance is betting on legacy regional brands to build its FMCG empire appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

admin — Sun, 01 Mar 2026 10:38:00 +0000

Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

The post India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

The post India’s D2C journey: After a rapid scale-up, why it’s now all about discipline appeared first on Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel.